BACK in the 1980s, a style journalist used to write freelance stories for architecture magazines, a job that took him into the homes of some very wealthy people. “Maybe all these people were interested in exactly the same coffee table book,” he added. “But I don’t think so.”
Since then, the self-consciously styled home has become almost commonplace, particularly in cities like New York and Los Angeles where creative types congregate. “It’s not just rich people now,” he said. “It’s all of us.”
As noted in a issue of Vanity Fair, in an essay on the larger topic of cultural stasis, millions of home-owners are now “amateur stylists — scrupulously attending, as never before, to the details and meanings of the design and décor of their homes, their clothes, their appliances, their meals, their hobbies, and more.”
For proof of this phenomenon, one need only consult one of the shelter magazines or a design blog that features photos of homes designed down to the last detail. Studying these spaces, one can’t help noticing that the décor seems to bear little relationship to the way people actually live: deer antlers adorn the walls of people who almost certainly don’t hunt; vintage typewriters sit on school desks too small to be functional; books have been arranged on shelves by colour to reflect some perceived notion of good design.
Elaine Miller, who writes a design blog, believes this sort of stagecraft is largely a result of living through social media.
“People are insanely self-conscious,” Ms Miller said. “People act like they’re always being watched. Even their house is a performance.”
She cited as an example the way design bloggers and Pinterest users have lately become obsessed with entertaining.
“It’s this throwback to the ’50s and ’60s, where women are going to throw these big parties,” she said. “They have a bar cart and they’re ready to entertain you.”
Ah, the bar cart. If there’s one thing that typifies the self-consciously styled home, it may be that. Evoking a mythical Hollywood Regency glamour, the bar cart telegraphs that the resident leads a life as rich as a socialite in a Slim Aarons photo and is constantly entertaining at home, though in reality it’s a prop that mostly collects dust.
But with so many of us aspiring to be amateur designers (and posting the evidence on blogs), it’s inevitable that once-fresh decorating ideas like the bar cart will become clichés.
Design classics like Barcelona chairs and Arco floor lamps are now so overplayed that it’s impossible to own them without feeling like a design victim.
One wonders if earlier generations were so self-conscious about decorating their homes. Didn’t they simply buy things they liked or could put to good use, and keep them for decades? Ms Miller agreed with that theory — up to a point. “Even my grandparents went out and bought the same lamps as their neighbours,” she said. “The difference was, they weren’t trying to be awesome. They were just trying to get lights in their house.”
In a mock plea, she added: “Can everyone stop trying to be so awesome? Can we just chill out?” Probably not. Twenty-five years ago, you saw the inside of the homes of your friends and neighbours, and of members of your extended family, and that was about it.
Now there are countless images of picture-perfect interiors online to stoke your sense of envy and aspiration.
Take home message? Just be authentic. Make sure your home is super clean and tidy. Sure, you might need a few items to spruce it up. Some of the best things you can add are flowers and green potted plants and a luscious bowl of fruit in the kitchen.