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Fact is, you can’t sell a secret. So advertising, done right, will not only help you sell your home, it could well make you money.

That’s why you shouldn’t look upon advertising as a cost. If it can make you money (and it certainly can), then advertising must be seen as an investment.

There’s a bare minimum that all vendors need to invest in order to maximise the sale price of their home.

Ultimately, it’s about attracting the highest number of ‘qualified’ buyers to your listing in the shortest time period in order to get the highest possible price.

So how do you qualify a buyer?

There are certain essential items that are the must-haves of real estate advertising in order to qualify buyers and not end up with a houseful of tyre-kickers at your open homes.

They are:
1. Professional images
2. Video – 30 seconds to 45 seconds long
3. Floor plan
4. Professional copy writing
5. Signage (if permitted for your property)
6. Brochure
7. realestate.com.au and domain.com.au listings (because realestate.com.au and domain.com.au are our country’s most popular portals for real estate, the price has risen steeply on realestate.com.au over the years – but it is absolutely essential to be on both sites)
8. Print media advertising – if your budget doesn’t extend to a decent sized ad in the Courier Mail, go local. Advertising in the local magazine/paper can deliver cost effective results (e.g. New Farm Village News)
9. Direct mail – letting all your neighbours know you’re for sale can often flush out a motivated buyer

So how much should you reasonably be looking at for these base level items?

Well, you won’t get much change from $2,500.

On top of that, your agent might recommend some Courier Mail advertising. The reasoning behind a Courier Mail ad is to attract buyers that may not necessarily be searching in your suburb. It’s about added reach. In other words, greater exposure to more buyers. Courier Mail advertising can go into the thousands but will drive more buyers to your property.
Often the best place to start is with the base level advertising, and after getting feedback from the agent evaluate whether Courier Mail advertising is necessary.

Hope this has been of value to you.

By Mark Lowrey

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